![]() ![]() These tests are greatly prized by people facing the decision of choosing a new car. Furthermore, they also perform independent tests for most of them. For instance, they have a database containing comprehensive characteristics for the majority of car models available in Switzerland. Among others, TCS provides useful information for people who want to buy a car. Founded in 1896, the Touring Club of Switzerland (TCS) has 1.6 million members and is an inevitable actor in the Swiss automotive sector. In this small country of about 8 million inhabitants, around 4.5 million cars are registered. It provides therefore an appealing benchmark to study the behaviour of consumers without facing a domestic bias. The Swiss car market is very interesting as no domestic car manufacturers are present. ![]()
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