On the other hand, the GE McKinsey matrix is a management tool whose basic structure is a nine-box matrix. In this case, therefore, a healthcare organization can be seen as a business unit that has different sections that specialize in various services. This is based on the market growth rate against the company’s market share in the current year. This model categorizes a business organization into one of four units or cells. The BCG Growth-Share Matrices, also known as the BCG marketing matrix, is a tool that is frequently used in marketing in different industries. BCG Growth-Share Matrices and GE McKinsey Nine Cell Matrices – Sample Paper Write a 2- to 3-page paper that explains how BCG Growth-Share Matrices and GE/McKinsey Nine Cell Matrices are used in the health care industry to build strategic plans and how marketing can use them in the creation of marketing plans and communicating to their audience and service/product lines. Conduct an internet search for “BCG Growth-Share Matrix” and “GE/McKinsey Nine Cell Matrix” and learn how these tools are used to build strategic plans. External to an organization will also be the impact of technological advancements and regulatory changes on product and service development and life cycle. As corporate goals or consumer interests change, so will products or services. The life cycle of any product or service is key in the development of a marketing strategy.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |